A company's customization level reflects the quality of the products that it produces. The higher a company's customization level, the higher quality products that the company can create.
There are five customization levels, which correspond to the amount of gold spent customizing the company. The higher the customization level, the higher the quality of the finished product, and thus the higher the finished product's effect and in the case of weapons, durability.
Note: Raw materials can not be customized. A bigger raw material facility, e.g. a rubber plantation, will produce the same exact product as a much smaller operation, such as an oil rig. The larger operation will simply produce more of the same product.
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